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Google is preparing its big response to the ad blocking problem (but it...
Over the past year, Google's top executives have been increasingly vocal about the need for the advertising industry to deal with the rise of ad blockers.As Digiday reported earlier this week, now...
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30% of all Internet users will ad block by 2018
Ad blocking has grown far beyond a mere niche phenomenon into standard practice for many savvy Internet users.eMarketer, the leading research firm for marketing in a digital world, estimates that about...
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A mobile carrier with 40 million subscribers is about to deploy network-level...
Econet Wireless, a mobile carrier based in South Africa, has announced it plans to deploy network-level ad blocking for its 40 million subscribers across the African continent.It marks the third deal...
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Mobile ad blocking is a clear and present danger
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Global mobile traffic sees three times more ad blocking than desktop,...
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Adblock Plus is making a surprising leap into ad tech
Adblock Plus, the popular ad blocking tool owned by German company Eyeo, is making a surprising entry into the world of ad tech.On Tuesday, the company announced it is launching a supply-side platform...
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Google and 16 other companies have formed a coalition that wants to police...
Google has helped form a coalition group comprising advertising trade associations, advertisers, publishers, and agency groups that aims to rid the web of bad ads."The Coalition for Better Ads" was...
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Google is adamant it won't build ad blocking into Chrome (GOOG, GOOGL)
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Open-source web browsers Opera and Brave may boast built-in ad blocking...
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Here's one sign that ad blocking's meteoric growth could start to slow down
Ad blocking rates in Germany fell for the third straight quarter in a row, according to data from digital marketing and media trade body Bundesverband Digitale Wirtschaft (BVDW) and...
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Anti-ad blocking company Sourcepoint has raised another $16 million
Sourcepoint, the company probably best known for its ad blocker blocker technology, has raised a $16 million Series B funding round.The company describes itself as a "content compensation platform"...
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Ad blocker usage is up 30% — and a popular method publishers use to thwart it...
Ad blocker usage surged 30% in 2016, according to a new report from PageFair, a company that helps publishers regain revenue lost to the software.There were 615 million devices blocking ads worldwide...
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A new report says ad blocking is increasing worldwide
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Global ad blocking grew by 30% in 2016 driven by increasing usage on...
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Privacy browser Cliqz has acquired the ad and tracking blocker Ghostery
German startup Cliqz, backed by Mozilla, acquired privacy tool Ghostery in an all-cash deal, the companies announced on Wednesday.Cliqz is building an anti-tracking search engine, which comes in the...
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Mobile ad blocking firm Shine is rebranding to 'Rainbow' and will stop...
Israel-based ad blocking company Shine has spent the last 18 months or so selling its "nuclear weapon" to thwart off the apparent ad tech threat: a network-level solution that lets mobile carriers...
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Adblock Plus has announced the 'Acceptable Ads Committee' who will decide...
Eyeo, the parent company of Adblock Plus, has named the first members of its Acceptable Ads Committee — an independent board who will decide which online ads some of the world's most popular ad...
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30% of all Internet users will ad block by 2018
Ad blocking has grown far beyond a mere niche phenomenon into standard practice for many savvy Internet users.eMarketer, the leading research firm for marketing in a digital world, estimates that about...
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Ad blocking is leading to 'the slow death of niches' on the web
Small online publishers are seeing a double impact from ad blocking on traffic and revenue, according to a new report from PageFair.PageFair sells anti-ad blocking solutions to publishers, so it is in...
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Princeton University is developing an undetectable ad blocker
A new ad-blocking technology could mean trouble for online publishers.Developed by researchers at Stanford and Princeton, this "undefeatable" ad blocker breaks from the norm and detects ads much like...
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Industry-wide ad blocking could finally acknowledge that online advertising...
A roll-out of industry-wide ad blocking would be a benefit for users who would see less disruptive ads, but would also put a significant amount of power in the hands of Google and Facebook.Google is...
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Twitter is the latest platform to let users block ads
Twitter unveiled an update to its mobile app that enables users to block ads on mobile webpages opened via the app.Unlike Google’s recently reported move to incorporate an ad blocker in its Chrome...
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